AI follow-up calls for electrical estimates that went quiet
EastSherman's AI Follow-Up Rep calls back electrical customers who gave recorded permission for an AI call, such as homeowners with an open panel upgrade, EV charger or generator estimate. It answers approved questions, hands code or safety questions to your team, and offers your booking link. It isn't an emergency line. It costs $197/month for 600 minutes.
It won't answer code, permit or load questions. Those come back to you as a request.
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Why electrical estimates go quiet
Most electrical quotes don't stall because the homeowner said no. Something else gets in the way.
The panel upgrade waits on something else.
The homeowner is waiting on the utility, an EV delivery date, or a solar or remodel decision. Until that's settled, the panel quote sits.
Big quotes get compared.
Generator installs, rewires and service upgrades are big decisions. Homeowners get a second or third opinion and compare them. When they pick someone else, or decide to wait a season, nobody calls back to say no.
The question nobody asked.
The homeowner wondered about permits or timing, didn't want to call, and the estimate went cold.
None of these customers said no. Most just never heard from you again.
Answering the phone and following up are different jobs
The first call needs answering now. If the power's out, that homeowner needs a person, an answering service or an emergency electrician.
The follow-up call is a scheduled callback to someone who already asked you for an estimate. The job is to ask whether they're still considering the work, answer a simple question or two, and give them an easy next step.
The EastSherman AI Follow-Up Rep only does the second job. It doesn't answer inbound calls, and it doesn't dispatch anyone. Inbound answering is WestSherman's AI Receptionist, a separate sister product. For a side-by-side look, read AI receptionist vs AI follow-up rep.
What the AI Follow-Up Rep does for an electrical contractor
Calls only consented, reviewed customers from your own source.
You connect one reviewed source from your own business, such as your estimate request form. Each contact needs recorded permission for the AI call, and each one is reviewed before a call can go ahead. The queue is checked every five minutes, up to five jobs per run, during your approved calling windows. Timing isn't guaranteed. Outside your calling window, it waits. See how the callback queue works.
Answers only the questions you approved.
You decide what your rep can say. That might be which towns and areas you serve, or whether your shop handles the permit paperwork, but only if you've approved that answer. Anything else becomes a team request.
Hands technical questions to your licensed team.
Electrical work has a safety line, so set this up carefully. When you approve your answers, leave out code, permits beyond your approved answer, load, panel capacity and safety questions. Questions like "can my house handle a charger?" should be recorded as a request for your electrician to call back.
It doesn't give electrical advice, size jobs or quote prices.
Offers your booking link or records a request.
If the homeowner is ready for a site visit, your rep offers your booking link. If they'd rather talk to someone, it records a team request. The AI does not confirm a calendar booking, so your schedule stays in your hands.
You see every outcome.
Every call shows up in a 30-day private call history in your portal, and your team gets email notices.
Example: an EV charger install callback
Example call (illustration). Your rep uses your approved answers. Bracketed text is a placeholder for your own wording.
Maya (AI rep): Hi, this is Maya, an AI assistant calling for [Your Electrical Company]. You asked us for an estimate on an EV charger install a couple of weeks ago. Are you still considering it?
Homeowner: We are. The car comes next month. But I'm not sure our panel can handle a charger.
Maya: That's a good question, and it's one I can't answer. It needs one of our electricians. I'll record a request for them to call you back about it. Is this the best number?
Homeowner: Yes, this number's fine.
Maya: Got it. And when you're ready for the site visit, I can send you our booking link. Would you like that?
Homeowner: Sure.
Maya: Done. Thanks for your time.
The request lands in your portal, and your team gets an email notice. Your electrician answers the panel question, not the AI.
Who it fits, and who it doesn't
| Fits | Doesn't fit (yet) |
|---|---|
| Residential electricians with their own estimate form or enquiry list that records AI-call permission | Shops that need 24/7 emergency answering or dispatch |
| Owners who'd rather follow up by phone than by text | Teams that want texting or email drips to customers |
| One business, around 10 connected hours of calls a month | Operations that need ServiceTitan, Housecall Pro or Jobber sync, or more minutes |
| Owners willing to approve answers and calling hours up front | Anyone hoping to call purchased or cold lists |
Still comparing tools? See how EastSherman compares with Havec and AutoRev, or AI quote follow-up tools compared.
Getting permission right on your estimate request form
EastSherman only calls people who gave recorded permission for the configured AI call, and every contact is reviewed. A quote or past purchase alone is not consent. Purchased cold lists are excluded.
A practical suggestion, not legal advice: put clear, separate AI-call permission language on the estimate request form where homeowners ask you for a quote. Don't bury it in your terms.
Why the care? The FCC treats AI-generated voices as "artificial or prerecorded voice" under the TCPA (FCC Declaratory Ruling FCC-24-17). That's why the review step exists. Talk to your own attorney about your forms.
You also choose your calling hours. As general context, federal rules bar telephone solicitations to homes before 8 a.m. or after 9 p.m. in the customer's local time (47 CFR 64.1200).
What it costs
$197/month pricing covers one business with 600 connected minutes (10 hours) a month. That could cover 100 calls averaging six minutes; actual counts depend on duration. Practice calls count.
Yearly is $1,967 billed upfront, which works out to $163.92/month. Save $397. No setup fee.
There are no overage charges and no rollover. You get alerts at 80%, 90% and 100% of your minutes. Electricians pay the same as everyone else.
Want to see what a follow-up rep might be worth to your shop? Try the calculator with your own numbers. Weighing software against a person? Read AI follow-up vs hiring a part-time caller.
Prefer to make some calls yourself? Use our quote follow-up call script. Wondering how homeowners react to an AI call? Read do customers hang up on AI calls?
FAQ
Can it answer code, permit or load questions?
No. It gives only answers you've approved. Technical or safety questions are recorded as a request for your team to call back.
Can it answer emergency calls or dispatch an electrician?
No. The AI Follow-Up Rep makes queued callbacks to consented enquiries. It doesn't answer inbound calls or dispatch anyone. Inbound answering is WestSherman's AI Receptionist, a separate product.
Can it call customers who got a panel upgrade quote from us last month?
Only if they gave recorded permission for the AI call and that permission is reviewed. A quote or past purchase alone is not consent.
How fast does it call back?
The queue is checked every five minutes, up to five jobs per run, during your approved calling windows. Timing is not guaranteed, and uncertain calls are held for review.
Will it book the job into our schedule?
It offers your booking link or records a request for your team. The AI does not confirm a calendar booking.
Does it text customers or connect to our field service software?
No. Customer SMS and automatic customer email sequences are off in this beta. The setup is one reviewed source from your own business; new sources or integrations may require a separate agreement.
What does it cost?
$197 a month for one business with 600 connected minutes, or $1,967 billed yearly. There is no setup fee and no overage charges, and unused minutes don't roll over.
More questions? See the consent and minutes FAQ.
Hear how it sounds before you decide.
Enter one of your real electrical estimates, then call Maya and play the homeowner. Maya never calls the real customer. Free. No card required.
Other trades: roofers · HVAC · remodelers · plumbers · landscapers · cleaning companies · pest control · garage door companies. Back to the EastSherman AI Follow-Up Rep.